The American Perceptions Initiative (API)— a project of The Heritage Foundation—conducts market research among adult Americans on a variety of issues and policy priorities to provide support for strategy and messaging. Market research is designed to explore the relevancy, credibility and support for the policies, concepts, messages and language used as well as the impact they have to create movement and action to support these policies and vision for America.

All of API’s market research is conducted in partnership with Vision Critical and Heart+Mind Strategies. Vision Critical is a well-respected research firm based on North America with research specialist that cover subjects including public opinion, health, technology, consumer goods, media and travel. They work with household brands, government bodies, not-for-profit organizations and the media to help them better understand their customers and stakeholders. Heart+Mind Strategies is an experienced and award winning consulting firm specializing in winning the hearts and minds of the people that matter most to their client’s success.

May 18, 2016 | Market Research on K-12 Federal Policy Issues, Child Well-being, Civil Society

Putting Privacy and Safety over Gender Politics: Messaging on Gender and Bathroom Bills

Messaging Priorities

  • We must protect everyone’s privacy and safety by guarding women and children against those who would abuse laws. 
  • Government is making the situation worse with aggressive, one-size-fits-all solutions. 
  • Communicate sensitivity and awareness of the difficulties and complications of issue. 

Source: Recommendations based off online surveys using a national representative sample of 1,008 U.S. voters conducted April 19-27, 2016 and 1,022 U.S. adults conducted May 19,2016 with margins of error of ±3.1%.

About the Author

Mark Schreiber Director, Strategic Marketing
Strategic Marketing

Elizabeth Fender Market Research Associate
Strategic Marketing