September 10, 2015

The American Perceptions Initiative (API)— a project of The Heritage Foundation—conducts market research among adult Americans on a variety of issues and policy priorities to provide support for strategy and messaging. Market research is designed to explore the relevancy, credibility and support for the policies, concepts, messages and language used as well as the impact they have to create movement and action to support these policies and vision for America.

All of API’s market research is conducted in partnership with Vision Critical and Heart+Mind Strategies. Vision Critical is a well-respected research firm based on North America with research specialist that cover subjects including public opinion, health, technology, consumer goods, media and travel. They work with household brands, government bodies, not-for-profit organizations and the media to help them better understand their customers and stakeholders. Heart+Mind Strategies is an experienced and award winning consulting firm specializing in winning the hearts and minds of the people that matter most to their client’s success.

September 10, 2015 | Market Research on Health Care

More Comprehensive Women’s Care, More Options, Less Controversy: Messaging on Redirecting Planned Parenthood Funding

Messaging on Redirecting Planned Parenthood Funding

Messaging Priorities

The Path Forward…

  1. Women should have access to the best care
  2. Get government out of the abortion and baby parts business
  3. Redirect funding to 13,000 local health centers

Planned Parenthood…

  1. America’s largest provider of abortion: 1 every 90 seconds
  2. Traffics baby parts
  3. Not held to hospital medical standards

Source: Recommendations based off online surveys using national representative samples of 1,001 U.S. voters conducted August 24-27, 2015 and 1,002 U.S. voters conducted September 2, 2015 with a margins of error of ±3.1%.

About the Author

Mark Schreiber Director, Strategic Marketing
Strategic Marketing

Elizabeth Fender Market Research Associate
Strategic Marketing