WASHINGTON—The Heritage Foundation today announced a new commitment to match employee contributions to Trump Accounts for newborns, ensuring Heritage employees’ children begin life with a strong foundation for long-term financial security. Under the initiative, Heritage will match employee contributions up to $2,500 per child. 

Heritage President Dr. Kevin Roberts announced the commitment to staff, stating: 

“Heritage is putting its values into action by investing directly in the next generation. We are proud to announce that we will invest in Trump Accounts for our employees and their children, committing to match employee contributions up to $2,500 per child. This initiative reflects our belief that financial security should begin at birth—not years down the road.” 

Starting with a one-time contribution, Heritage will contribute to Trump Accounts for employees who have children born between January 1, 2025, and December 31, 2028, offering a match of up to $2,500 per child. This initiative reflects Heritage’s strong belief in thriving families and its ongoing commitment to supporting employees as they invest in their children’s futures from day one. The program also aligns with Heritage’s broader focus on promoting financial wellness and literacy, and will be well-positioned as part of Heritage’s family-forward benefits strategy. 

E.J. Antoni, chief economist for Heritage said: 

“Trump accounts are a great way to give Main Street more access to Wall Street and help young Americans get a financial head start on life via the power of compounding returns. If parents take full advantage of the Heritage Foundation’s matching contribution, and continuing to invest the maximum allowed contribution, their child’s Trump account will have over $300,000 in it by the time their newborn turns 18, and that’s just with average market returns, while waiting until age 28 means the Trump account will grow to over $1 million.” 

Trump Accounts are a long-term, pro-family investment—supported by both public and private partners—designed to bring the next generation into America’s economy and help children begin building net worth from day one. By giving hardworking families a head start, Trump Accounts promote financial opportunity and literacy across generations.