The American Perceptions Initiative (API)— a project of The Heritage Foundation—conducts market research among adult Americans on a variety of issues and policy priorities to provide support for strategy and messaging. Market research is designed to explore the relevancy, credibility and support for the policies, concepts, messages and language used as well as the impact they have to create movement and action to support these policies and vision for America.
All of API’s market research is conducted in partnership with Vision Critical and Heart+Mind Strategies. Vision Critical is a well-respected research firm based on North America with research specialist that cover subjects including public opinion, health, technology, consumer goods, media and travel. They work with household brands, government bodies, not-for-profit organizations and the media to help them better understand their customers and stakeholders. Heart+Mind Strategies is an experienced and award winning consulting firm specializing in winning the hearts and minds of the people that matter most to their client’s success.
September 28, 2015 | Market Research on Federal Legislative Branch
Almost all Republicans polled—88%—said that they think Congress should pass the legislation they feel is needed, even if it may be vetoed by the president. Support for this course of action was strong across all Americans, with 68% agreeing.
Source: Recommendations based off an online survey using national representative sample of 1,000 Americans conducted September 18-22, 2015 with a margins of error of ±3.1%.
American Perceptions Initiative is a project of The Heritage Foundation’s communications team.