The American Perceptions Initiative (API)— a project of The Heritage Foundation—conducts market research among adult Americans on a variety of issues and policy priorities to provide support for strategy and messaging. Market research is designed to explore the relevancy, credibility and support for the policies, concepts, messages and language used as well as the impact they have to create movement and action to support these policies and vision for America.
All of API’s market research is conducted in partnership with Vision Critical and Heart+Mind Strategies. Vision Critical is a well-respected research firm based on North America with research specialist that cover subjects including public opinion, health, technology, consumer goods, media and travel. They work with household brands, government bodies, not-for-profit organizations and the media to help them better understand their customers and stakeholders. Heart+Mind Strategies is an experienced and award winning consulting firm specializing in winning the hearts and minds of the people that matter most to their client’s success.
June 11, 2015 | Market Research on Transportation
Recent research conducted under the American Perceptions Initiative found that messages focusing on shifting funding and decision-making towards the states received a very high level of support, with nearly 8 in 10 Americans agreeing with each (74%-81% somewhat/strongly agree):
When first asked, more Americans thought the federal government should “scale back the Highway Trust Fund and hand over transportation funding and decision-making authority to the states” (45%) rather than fully fund it by increasing gas and other transportation-related taxes or pulling from the general fund (30%), given the funding shortfalls it has encountered. Reading the messages increased the proportion who think Congress should scale back the Fund by 14 points. In fact, the majority supported handing over funding and authority to the states after reading them (59%).
A slight majority initially placed high importance on the Highway Trust Fund—54% think it is crucial while 46% think it is broken and outdated. The results indicate that despite these views, Americans are less supportive of the Highway Trust Fund when faced with the practical implications around funding it.
Source: Online survey using a national representative sample of 1,024 U.S. voters conducted June 3, 2015 with a margin of error of ±3.1%.