Messaging Priorities

Focus on the specific impact to Americans and their communities:

• Higher prices 
• Fewer choices
• Reduces the everyday person's access to credit
• Raises the costs of providing loans
• Passes costs down to consumers

Source: Recommendations based off an online survey using a national representative sample of 1,377 U.S. voters conducted August 3, 2016 with a margin of error of ±2.6%.