Farms and Free Enterprise: Messaging on Reducing Agriculture Subsidies

Report Agriculture

Farms and Free Enterprise: Messaging on Reducing Agriculture Subsidies

September 7, 2016 1 min read Download Report

Authors: Mark Schreiber and Elizabeth Fender

Messaging Priorities

  • Challenge traditional views of farms - Americans are less supportive of subsidies to multi-million dollar, hobby, and technologically-advanced farms. 
  • Success stories like those in New Zealand help to allay fears over impact of reducing subsidies.
  • Grab attention with high costs to taxpayers.
  • Highlight weaker subsidies to very large or very small farms, when crops have not been impacted, or for minor dips in revenue.
  • Referring to subsidies as money from taxpayers increases opposition by 6% on average.

Source: Recommendations based off an online survey using a national representative sample of 902 U.S. voters conducted August 26, 2016 with a margin of error of ±3.3%.

Authors

Mark Schreiber

Director, Strategic Marketing

Elizabeth Fender
Elizabeth Fender

Director, Center on Public Opinion