Rob Bluey oversees The Heritage Foundation’s communications strategy, leading an award-winning team that excels at rapid response, multimedia productions, compelling storytelling, and effective marketing.
As Vice President of Communications at Heritage, Bluey is responsible for building innovative media campaigns and digital assets that reach millions of people with conservative policy solutions. Under this leadership, he has significantly expanded Heritage’s digital footprint, earning the No. 1 ranking among think tanks for best use of internet and social media.
Bluey, an accomplished journalist, is the founding editor of The Daily Signal, a respected source of policy-based news and analysis. It was launched by Heritage in June 2014 to provide insightful, credible reporting and influential commentary on policy issues from a conservative perspective. He currently serves as executive editor and co-host of “The Daily Signal Podcast.”
Combining his background in journalism with a passion for communications, Bluey’s goal is to strengthen Heritage’s position as the go-to policy organization with solutions to America’s biggest issues. His team is responsible for promoting the think tank’s content to traditional media outlets as well as digital platforms—from Facebook and Twitter to Instagram and YouTube.
Since becoming Vice President of Communications in 2017, Bluey has expanded Heritage’s role in marketing and multimedia. He oversaw a $1.1 million national advertising campaign in advance of the 2020 election and bolstered Heritage’s reach with documentary storytelling and 10 podcast shows.
Heritage President Kay C. James honored him with the President’s Award in 2018. “He built a team that is remarkable for its can-do spirit, positive energy, and fantastic output. And he did all of this with a smile on his face and a laugh not too far behind,” James said. “Our communications department is a true resource for, and inspiration to, the entire conservative movement.”
Bluey joined Heritage in 2007 after five years as a reporter and editor in Washington, D.C.
While reporting for Cybercast News Service, he was the first journalist to challenge the authenticity of documents used by CBS News anchor Dan Rather in 2004 to question President Bush’s service in the Texas Air National Guard.
As online editor of Human Events, he transformed it into a popular destination for conservative journalism. He also served as managing editor of the venerable print edition of the newspaper.
Bluey also served as a journalism fellow at the Student Press Law Center, where he helped student journalists and educators facing censorship and promoted press freedom.
Upon joining Heritage, Bluey’s first assignment was as liaison to conservative bloggers and host of the Bloggers Briefing, a weekly meeting he co-founded in 2006. Within a year, he was named editor-in-chief of Heritage.org and oversaw creation of the rapid-response policy blog, The Foundry, and its daily e-newsletter, Morning Bell.
“He’s an online entrepreneurial genius,” Terry Jeffery, Cybercast News Service editor-in-chief, told Politics magazine. “He’s taught people how to bypass the establishment media, and that’s been so valuable to the conservative movement.”
In 2012, he co-founded the Future of Journalism Summit and Breitbart Awards in partnership with the Franklin Center for Government & Public Integrity.
Bluey serves on the board of visitors for The Fund for American Studies’ journalism and communications program. He frequently speaks about journalism and communications. Campaigns & Elections magazine named him a “Rising Star” in 2008. Politico placed him among Washington’s “Top 50 Politicos.”
In 2018, America’s Future recognized him with the Buckley Award. “Rob has made a significant impact in spreading the ideas of liberty and free markets across the nation, reaching new and wider audiences through his work at The Heritage Foundation and the founding of its multimedia arm, The Daily Signal.”
Bluey was born and raised near Utica, New York. He graduated from Ithaca College, and was editor of its award-winning newspaper, The Ithacan.
He currently resides in Northern Virginia with his wife and three children. He’s enjoyed giving back to his community, serving as a warden at his church, youth baseball coach, and volunteer sports photographer.