WASHINGTON—Starting this weekend, The Heritage Foundation will unveil an ambitious ad campaign that pays homage to “America. The Beautiful.”

The centerpiece of this campaign is a 60-second cinematic TV ad that will air this weekend during NFL playoff games, with additional broadcasting during the College Football National Championship on Monday.

Watch the ad here.

Featuring the evolution of the American way of life, the TV ad highlights the enduring things that make America exceptional—particularly the commitment of husband and wife in marriage, the importance of parents and families passing along their values to the next generation, the rewards of service to community and country, and the faithfulness of God.

Heritage Foundation president Dr. Kevin Roberts made the following comment on the new campaign:

“I’m proud of Heritage’s campaign to refocus America on what is true, good, and beautiful in our country, especially as we celebrate our nation’s 250th birthday. The message in our ad serves as a powerful reminder that our nation has flourished because of its traditional values grounded in faith, marriage, and family.

“As long as we keep these commitments first in our lives, America’s future will long endure.”

The TV ad will run through April on networks including TBS, TNT, USA, TV Land, ESPN, ESPN2, ESPN U, Golf, FS!, Fox News, Fox Business, Newsmax, Cooking, GAC Family, Hallmark, Magnolia, GSN, GRIT, INSP, AHC, and potentially other channels.

The campaign will have an expansive presence on national networks, social media channels, and targeted digital ads. Learn more about the campaign here.