Consumer Protection for Billionaires: How to Talk About Dodd-Frank

September 7, 2016 1 min read Download Report

Authors: Mark Schreiber and Elizabeth Fender

Messaging Priorities

Focus on the specific impact to Americans and their communities:

Higher prices
Fewer choices
Reduces the everyday person's access to credit
Raises the costs of providing loans
Passes costs down to consumers

Source: Recommendations based off an online survey using a national representative sample of 1,377 U.S. voters conducted August 3, 2016 with a margin of error of ±2.6%.

Authors

Mark Schreiber

Director, Strategic Marketing

Elizabeth Fender

Senior Brand Advisor, Operations

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