(Archived document, may contain errors)
The Destructive Dialectic: 'The Decline of American journalism And
What to Do About It
By Ted J. Smith III This is 'a very difficult time to offer a
diagnosis off the problems besetting American journalism. Eveif irf
the beif of circumstandbs, the Isliber volunie I& 'mlawffal
disseminated by the media presents daunting challenges to the
analyst. In an election year, those challenges are greatly
magnified, both by the heightened activity of the press and by the
need to adjust for the distortions of partisan political concerns.
Worse, in this election year the press is undergoing a profound
transformation. All of the old standards have crumbled and,
although the u ltimate outcome is uncertain, it is evident that
some fundamental redefinition of the role of journalism is taking
place. Finally, these changes are evolving in a context of
unprecedented cultural tunnoil marked by a radical disjunction
between..an increa s ingly alienated and zggressive intellectual
elite and large segments of the American public. CAven these
complexities and the inevitable 'constraints of time, it is perhaps
best to begin my remarks by noting certain exclusions. First, it
will be necessary for me to make P.. number of rather sweeping
assertions and evalulation's without offering'much in the way of
supporting evidence. I believe all of these claims are
well-grounded, and most of you should be able to find confirmation
of them in your own exp e riences. But anyone who is skeptical or
uncertain should not hesitate to ask for my proofs. Second, we find
ourselves today at the beginning of what may be an historic new era
for the American media. Last night, after weeks of carefully
orchestrated publi c ity, the title character in Murphy Brown-a
television sitcom produced by an individual publicly associated
with liberal Democratic causes-delivered a smug, pretentious, and
grossly sophistic diatribe against the Republican vice presidential
candidate. The calculated exploitation of entertainment programming
for partisan political purposes during an election campaign marks a
radical departure from the past, so radical that even Time magazine
has questioned its propriety. Regardless, the fact of its occurren
c e implies that those who control the entertainment media have now
decided that it is perfectly acceptable for them to use their
access to the public to influence the course of the electoral
proc'ess. This raises a number of fascinating issues concerning t h
e activities of this segment of what John Corry has called the
"dominant culture" of the artistic and intellectual elite.
Butitheie is no time to give these issues the consideration they
deserve, and so my focus will be resiricthd to the news media'. The
t hird and perhaps most difficult exclusion concerns the issue of
liberal bias in the media. The difficulty-with this issue is that
it deflects attention frorn other problems of greater importance. I
will therefore comment only briefly on bias and then move on to
those other problems.
Ted J. Smith M is a Bradley Resident Scholar at The Heritage
Foundation. He spoke at The Heritage Foundation on September 22,
IM. ISSNI,272-1111* 111191 by Tbe, 111critage, Foundation.
There is no longer any real question abo ut the existence of
liberal bias in the press, at least as far the major national media
are concerned. Most of them-and I would explicitly include CBS and
NBC television news, the Washington.Post, the New York Times, USA
-Today,.the Associated Press, Time , and Newsweek-h ave been
clearly, even blatantly biased in their coverage of the 1992
campaign. This conclusion is confirmed by the findings of several
systematic studies that have already appeared or are just now being
released. Foremost among these are t he results reported by the
scrupulously nonpartisan Center for Media and Public Affairs, whose
director, Dr. Robert Lichter, will be speaking from this podium
next week. But anyone who watched the network television coverage
of the two conventions must ha v e been -struck by the gross
disparity in the way. the two parties.were !Teatod,.._ . - _ . .
.1- . ... ._ Journalish4 Not Candidates, Shape the Campaign. Beyond
simply promoting Clinton and the Democrats, what is arguably more
important in coverage of thi s election is the fairly open attempt
by journalists to dictate the substance of the campaign by
determining which issues will be discussed. It is clear that
journalists see only one key issue, the economy, and only one
realistic solution, which is to dram a tically increase both
government spending and taxes. Not surprisingly, the economy and
the need for increased spending and taxes have dominated coverage.
It just so happens, of course, that this pattern of emphasis
coincides with the Democratic view. i In addition to their efforts
to move' the economy to the top of the campaign agenda, it is
equally important to note the attempts of leading journalists to
deny Republicans the opportunity of offering their own agenda.
There have,been two very clear instance s of this in recent weeks.
The first instance centers on "funi ly values." Among journalists
and other members of the artistic and intellectual elite, the
initial responsp to this issue was ridicule. But the ridicule soon
hardened into trenchant and often c ontemptuous opposition.
Increasingly over the course of the summer, any appeal to
umffitional values was depicted by journalists as "divisive" and
'Utolerant." The Republicans nevertheless persisted with the issue,
and, in the week after Labor Day, the co v erage turned ugly.
Within the space of a few days, a spate of stories appeared in a
variety of print and broadcast media which not only stressed the
intolerance claim but also directly attacked what is now routinely
called the "religious,right." The low p o int in this process
occurred on September I I -the day, thai Bill Clinton addresi@xi
students at Notre Dame and George Bush addressed the Christian
Coalition in Virginia Beach-when the CBS evening newscast aired a
feature story entitled "Hard RighL" Shall o w, vicious, and shrill,
it depicted the religious right as, in essence, an evil -horde of
fundamentalist neo-fascists working to seize control of the
Republican Party in order to impose their bizarre religious and
moral beliefs on the rest of society. "Ha r d Right" is part of a
continuing assault on what elite journalists see as the driving
force behind the family values debate. In the course of that
assault, a remarkable inversion has emerged. It takes the form of a
clahn that religious beliefs should not b e allowed to play any
role in the determination of public policy on moral issues. By the
way they structure their coverage, journalists indicate that it is
perfectly acceptable for people who are bound together, say, by the
practice of sodomy to organize a nd express their views on moral
issues. That's fine. But somehow people who are bound together by a
set of religious beliefs are, specifically because of that,
rendered unfit to comment on moral issues. In essence, journalists
seem to be arguing that only secular beliefs may influence public
morality. This is a very peculiar notion, especially in a country
where more than 90 percent;of the citizens profess a religious
faith. The second instance is the treatment of the draft issue. As
many of you are aware, there have been a number of revelations in
the list iew@'weeks, some of them in major news media such as the
Los Angeles Times, about Mr. Clinton's efforts to avoid'the draft.
They indicate that not only
did he pull some strings to avoid military servic e, but also,
on several occasions both in 1969 and undoubtedly today, that he
lied to various people. Normally, of course, journalists delight in
exposing the mendacity of politicians. But this time their response
-has been -strangely subdued. The charges have received relatively
little emphasis in the press, and there has been a marked effort,
in particular by the Washington Post, to explain them away.
Typically, this has taken the form of a bland acknowledgement that
Clinton has not handled the issue ver y well, followed by the claim
that it all happened twenty: years agoand the suggestion that no
intelligent person attaches much significance to it anyway. But the
Republicans have continued to stress the issue and so, last Sunday,
journalists began another ugly counterattack:This-time -it-surfaced
in a mussive ftonvpagewticle in the New York Times entitled "The
Favors Done For Quayle: A New Look At Guard Stint." Despite the
suggestion of the title, the article contains absolutely no
significant "new" inform a tion. Nor does it establish that any
illicit favors were done. To the contrary, while it repeats all of
the attacks on Quayle from 1988, it also includes enough
information that a careful reader will be able to see that the
attacks are completely unfWnded . Why publish such a dated and
pointless piece? Clearly, the New York Times is serving notice to
the Republicans: "If you keep pushing the draft issue with Clinton,
we are going to begid pushing the draft issue with Quayle." And if
the lavish coverage in o t her news media over the past two days is
any indication, the Times is not alone in its determination to
neutralize this issue. In short, there can be little doubt that
many of the major news media are expressing clear biases in this
campaign. But this fac t should be interpreted with some care. In
the first place, it must be recognized that the media hive been
aided by a Republican administration and a Republican campaign
widely criticized a .s inept. Having spent the Reagan legacy, the
Bush camp is now riv e n by internal conflicts. Journalists smell
blood and they are attacking, as is their normal wont. I also
detect a certain note of desperation among television journalists.
I think many from the three major networks sense that they are
losing their grip on the public--certainly their ratings show
that-and that this may very well be the last presidential election
in which they can exert any significant influence. So they are
going for it all on this one. We have to recognize that their
coverage could tip the scales in a close election. In fact, it may
already have done so. But it is equally important to avoid any
simple assumption that the liberal bias in coverage will lead
necessarily to' a particular electoral result. Large segments of
the public are aware o f that bias, and they are beginning to react
very strongly against it. The Press as Mfical Adversary. There is,
for example, the current unprecedented situation where the
Republican Party has openly declared its opposition to the press.
This opposition is codified in the section of the Republican
platform dealing with PBS, which includes the statement: "We
deplore the blatant politi@al bias of the goverrunent-sponsored
radio and TV networks." Similar sentiments dominated the Republican
convention, where hu n dreds of delegates sported anti-media
buttons and crowds on the floor directed chants and jeers at the
television journalists sitting in their booths above them. It is no
small matter when one of only two major parties in a democratic
society sees the pre s s as its political adversary. But the
concern with media bias extends far beyond the ranks of
conservative Republicans. For example, a poll released today by the
Times Mirror Corporation provides clear evidence of a growing
negative reaction among members of the general public. In that
survey, 54 percent of those interviewed indicated agreement with
the statement that "news organizations have too much influence on
which candidate will become president." The poll did not ask
directly about political bias, b ut two questions give a clear
indication of how the public
3
fLevels. When respondents were asked who they think most
newspaper reporters and television journalists favor in the
election, 52 Percentsaid they believe journalists favor Clinton,
while onl y 17 percent said that -journalists favor. Bush. They
werethen asked: "How often- do political preferences of journalists
influence the way they report die news?" A full 49 percent of the
public answered "often"; another 35 percent said "sometimes." Given
these findings, it seems evident that the public is not just
passively accepting the biased coverage. The public fully
understands, and shows sips of rejecting, what journalists define
as news. In fact, the situation has deteriorated to such a point
that s erious discussions of media bias are now beginning to appear
in some of the very media that areinost often accused of bias. For
example, in a miijor-article'that-appiared-se@eri&weeks ago in
the-Washington Post, Howard Kurtz treated conservative concerns a
bout biased campaign coverage as a straight news story. Bias Not
Central Issue. All of this means that it is difficult to predict
exactly what the impact of media bias might be in this election.
Certainly it must be recognized that that hand can be overpl a yed,
and thus its impact is not a foregone conclusion. But more
important, I would argue that bias itself is not the central issue
in trying to undeirstand what is taking place in journalism today.
To the contrary, I believe it is only a symptom of a much wider and
deeper problem. That problem is the precipitous decline in
'quality. of routine coverage, both political and nonpolitical.
What we see now, especially on television, is reporting that is
more and more frequently based on the "tabloid" model. The result
is coverage that is routinely dominated by sex, violence, deviance,
intense emotionality, and extravagant sensationalism. Worse, I
would argue that if you look carefully at coverage of most major
issues today, much of the supposedly factual informa t ion it
provides is either false, seriously distorted, or, at best, highly
controversial. In my opinion, this decline in news quality is a
much more serious problem than media bias because it means that our
entire discussion of public policy is being disto r ted by
inaccurate and misleading information. Even journalists are
beginning to become concerned about this situation. In May of this
year, the Times Mirror Corporation asked a sample of over 400
journalists and news executives in the print and broadcast m edia
whether they agreed or disagreed that "there was a line between the
tabloid press and the mainstream press that is now being eroded." A
solid majority of 54 percent expressed agreement with the
statement. Given that even journalists believe the'disti n 6tioit
between''s'erious and tabloid journalism is breaking down, it is
crucial to ask why this.has occurred. I will argue that the problem
has arisen because the press has discarded almost all of -its
traditional restraints. As a result, it has become a p redominantly
destructive force in American society. But to see exactly what is
happening, what the problem is and what the solution might be, -it
is first necessary to look at how the press has gotten to this
point. So, if you will allow me a few minutes, I would like to
embark on a brief historical tour of American journalism to show
how we got to here from where we were. Journalism's Checkered Pad.
At the time the First Amendment was written, the press was a vastly
different entity than it is today. In t h e first place, it
consisted only of print media: books, pamphlets, and a relative
handful of very small newspapers (35 in 1783, only one of those a
daily). Primarily local in their orientation, these early
newspapers were often somewhat amateurish product i ons assembled
by a printer, with the assistance of a few leading citizens or a
handful of ardent supporters of some political party or faction.
Unlike-other powerful institutions in American society, the press
was not constrained by a formal system of che c ks and balances.
One obvious reason for this is that the press at that time was not
an institution, but a collection of individuals. Further, because
f1reedom of the press was seen. as merely an extension of
individual freedom of speech, there was no effo rt to place it
under special constraints. Like speech, it was assumed that most
inaccuracies'in t@e@ press would be corrected through open debate
in the ftee
4
marketplace of ideas. This assumption was reasonable because
newspapers at that time were often overtly partisan. As a result,
they not only propounded their own political point of view, but
attacked.their opponents, including their opponents'. newspapers .
.It was this. clash among J partisan newspapers that provided the
principal check on the power of the press. The partisan model of
the press only lasted a bout fifty years. It began to change in the
1830s with the emergence of the mass circulation "penny p ress."
Instead of producing a product that was relatively expensive and
appealed only to the elite few, the penny press was designed to
provide an inexpensive newspaper that appealed to the urban.masses.
As a consequence, some profound changes were instit u ted in
journalism. First, the daiij fima.t. v@id -the ni@:ed to'. aittratt
a. -mass audience necessitated a constant flow of interesting news.
This requirement called into existence a new group of
professionals- journalists--to provide that need. Before t h is
time, the role of journalist as we know it did not really exist.
Second the commercial nature of the press encouraged a very
significant change in coverage. Because newspapers were now
commercial enterprises, profit was a central concern. Profit derive
d from advertising, and advertising was based on circulation; thus
pressures existed to ensure that a newspaper would not alienate
large numbers of its potential readers. Accordingly, newspapers
became markedly less partisan and more populist in their repo r
ting, and the new ideal of journalistic objectivity eventually
emerged. As a result of these changes, the press entered what might
be called its "professional" stage of development. The
transformation fro 'm the partisan.to the professional model wa's
ess e ntially complete by the 1920s. By then, journalists were
organized as a professional group governed by institutionalized
norms such as the ideal of objectivity. The emergence of the
professional model led to fundamental changes in the way the press
approa c hed the political process. Instead, of newspapers being
participants in the debate, as they were in the original partisan
model, they -now. sought only to reproduce the debate in their
coverage. Pblitical participation, at least in theory, was
restricted t o the editorial pages. There is nothing inherently
wrong with this approach. As long as journalists do a good job of
providing accurate and complete accounts of the political debate,
there is no necessary distortion of the political process. But
notice ho w profoundly the press itself has changed, from a
congeries of conflicting individuals to a powerful, unitary, and
closed institution staffed by a self-selected and self-goveniing
professional elite. Ideal of Objective Coverage. The model
ofthe-press as a p rofessionalized institution that exists solely
to provide the public with objective accounts of the events of the
day is still the "official" view of the journalism. But this view
has long been attacked by elite journalists, beginning most notably
with Wa l ter Lippmann in the 1920s. Their critique is twofold.
First, the ideal of objective coverage is impossible in principle
because journalists, like all people, are prisoners of their own
subjective views. Second, and more important, objective reporting
is u n desirable in practice because it tends to reinforce the
statusquo by focusing attention primarily on the views of
established leaders, *institutions., and groups. A great deal of
pressure developed among -intellectuals during the 1930s and 1940s
to reform a press routinely castigated as biased and conservative.
This agitation bore fruit in 1947 when a group known as The
Committee on Freedom of the Press, chaired by Robert Maynard
Hutchins of the University of Chicago, met and developed a new
model of democ r atic journalism. Known as the "social
responsibility" model, this view envisions the press as the
Champion of the People and their interests. No longer merely a
passive purveyor of information, the press is now assigned an
essentially active role in socie ty.
5
This role has two major components. The first, which might be
called the "bird dog" function, requires journalists to
continuously scrut inize all aspects of society to discover new
problems and inequities whichmust be resolved. The second is the f
amiliar "watchdog" function, in which the press provides an ongoing
critiqueof the character and performance of established leaders and
institutions. The diffusion of this view among journalists, can be
seen quite clearly over the past thirty years. The f i rst time the
social responsibility model exerted a decisive influence on
coverage was in support of the civil rights movement, where it was
greatly aided by the powerful images of the new medium of
television. It then gradually dominated reporting of the V ietnam
War and reached its-most*amatic-victorr*-the Watergate -scandal.
-Although seldom acknowledged as such, it is now established as the
operative philosophy of the press. In practice, this means that the
press has adopted a predominantly critical post u re. Journalists
have positioned themselves as autonomo 'us and neutral critics, not
necessarily of society, but somehow outside and above it. From this
vantage, they conduct a relentless critique of all policies,
leaders, and institutions. Adoption of thi s critical posture has
several profound implications for the larger society. First, it
encourages journalists to think of themselves as the only true
representatives of the people in what is presumed to be their
continuing conflict with a corrupt, ineffect i ve, and unresponsive
government. This is a rather curious notion in a representative
democracy, but the attitude now permeates journalistic rhetoric.
Second, the idea that journalists should continuously review the
operations of society in an endless sear c h for niw problems and
inequities transforms the press into an essentially political
institution actively committed to a program of progressive reform.
That program assumes that if an imperfection exists it can and
should be addressed. This carries with i t a powerful implied
obligation for'@all citizens. No longer may we simply move along
our separate paths, enjoying life as we can. Instead, we are all
lifelong conscripts in an ongoing struggle for perfection. In most
instances, of course, the only institu t ion capable of addressing
these imperfections is the federal government, and all citizens are
expected to support its expansion. Thus the critical posture of the
press also entails an inherently statist (and ultimately
totalitarian) bias. Journalists as P o wer Elite. If these were the
only implications of the new model, it might be considered
tolerable. But more careful examination reveals that the whole
notion of a social responsibility view of the press, the 'whole
concept of journalists as autonomous and neutral critics, is
grossly and intrinsically flawed. Consider first the fact that it
concentrates great power in the hands of journalists, a tiny,
unelected And unrepresentative elite. It is not generally
recognized how small a group this is. A 1981 stud y estimated that
there are only about 112,000 full-time journalists in the United
States. By way of comparison, there are about three and one- half
million teachers, over 600,000 professors, and 135,000 architects.
The press is also strongly hierarchical i n the sense that it is
dominated by a handful of elite media and the few thousand
journalists who staff them. In large measure, it'is these few
individuals who determine the tone and content of national and
international news in the thousands of smaller re g ional and local
media. Finally, journalists, especially in the elite media, tend to
be quite homogeneous in their views and backgrounds. As a group,
they can be characterized as overwhelmingly liberal, cosmopolitan,
and secular in outlook. None of these t r aits is characteristic of
the population as a whole. Journalists have always enjoyed
considerable power in American society. In recent years, several
factors have combined to greatly. increase that power. These
include court decisions which make it essent ially impossible for a
public figure to sue successfully for libel and state "shiel4f'laws
which protect jou Maliks from ha'vm*g to reveid"the sources of
their information.
6
But above all, journalists have discovered the power inherent in
their almost complete control of access to the media and,
therefore, to the American public. In fact, the only people in the
country who have unlimited access to the public -are journalists.
Everyone else, even the President of the United States, may address
the publi c only with the permission of the media, and then what
they say is often edited by journalists. In short, by controlling
who may speak in the conflict of ideas, journalists have found that
they can strongly influence what is said. This situation should be
d eeply disturbing to. all those who care about American democracy:
Journalists have emerged as exactly the kind of active and powerful
elite that the Constitution sought to preclude. And unlike other
elites and, institutions, this one is no longer constrai n ed by
any effective systern of chwks *and-balahces:When journaliks-
became -professionals, they ad- opted a "gentleman's agreemene' to
the effect that no journalist should publicly criticize the work of
his professional colleagues. Thus public criticism a n d debate,
the one check on journalism presupposed by the original partisan
model of the press, has been eliminated. It has been replaced only
by a purely internal, and notoriously ineffective, system of
ethical and professional standards. The mere existen c e of such an
elite-small, unrepresentative, active, powerful, and unchecked
-creates an enormous potential for abuie. And some would argue that
that potential has been fully realized in recent years. But even in
the absence of political abuse, the inheren t flaws of the social
responsibility model ensure that it.will pFoduce syste miatically
defective coverage. Accentuate the Negative. If journalists are
primarily concerned with discovering problems, inequities, and
abuses, their coverage will necessarily b e dominated by negative
information. And, in fact, one of the most common findings of
scientific studies of media content is a pronounced negative bias
in routine reporting. This bias is produced by the more or less
systematic exclusion or minimization of p osi6e information, a
process indistinguishable from censorship. Whatever theoretical
justification m 'ight JJ6 offered for this practice, its effect is
to seriously weaken the democratic process. In the final analysis,
a democracy depends for its survival on the quality of the
political judgments of its citizens. Citizens are likely to judge
wisely only if they are presented with the full range of relevant
information, both positive and negative; they must know what works
as well as what doesn't, what succ e eds, not only what fails. By
systematically suppressing positive information, the critical
posture of the press e y distorts political debate and undermines
democratic decision-making. Other difficulties derive from the
circumstance that it is journalists who are acting as the critics.
Now criticism is a very easy Oing to do. My. cat manages it quite
nicely each time I offer her a can of fbo& But while criticism
is easy, thoughtful criticism is a supremely difficult endeavor. At
a minimum, thoughtful criti c ism r'equm*s four qualities:
intellect, special expertise, reflection and an attitude of
judiciousness. It is therefore instructive to ask how often
journalists are likely to possess these qualities. We may grant
that most journalists are 'relatively inte l ligent and
well-educated. On the other hand, some are not, and journalism does
not have a reputation for attracting the most brilliant minds in
our society. One reason for, this, may be that the one,@skill
required of every journalist is an ability to wri t e or speak
interestingly for a mass audience, that is, at about the
sixth-grade level. This is not the kind of requirerqent@ tkqt,would
be likely to induce the best minds to enter the field. The second
requirement is expertise. We live in a society where t he explosion
of knowledge has led to extreme intellectual specialization, yet
journalists are still educated as generalists. As a result, it is
very common to find journalists either offering or orchestrating
criticism in fields where they lack the qualif ications to- obtain
even entry-level employment.
It is assumed that intelligence and'expertise, given reflection,
can produce insight. Unfortunately, reflection requires time, and
we know that, for a journalist working on deadline, time is -a rare
and pr ecious commodityi Indeed, jou m-alists-routinely work under
time restrictions that any scholar would consider absurd. The last
requirement of thoughtful criticism is judiciousness, which
consists of carefully balancing the pros and cons of a matter to
arr i ve at a reasoned and nuanced judgment of worth. But all of
the pressures in journalism-the demands for drama, simplicity,
immediacy, and impact-militate against such judgments. The sad
truth is that joqrnalists are almost uniquely unfitted, in terms of
ab i lities, temperament and circumstances, to perform as
thoughtful critics. And I believe their deficiencies are evident in
the appallingly poor quality of much routine news coverige,
especially on television. Perhaps the most disturbing feature of
this situ a tion is the pathetic ease with which "critical"
journalists are manipulated by public policy advocateg armed with
the ubiquitous "studies" that so often dominate the news. With very
few exceptions, these studies are grossly flawed and tendentious.
But bec a use journalists lack the training to adequately assess
their worth, and because the studies frequently offer dramatic
"evidence" of supposed problems and inequities, they are
disseminated to the public as accurate and true. As a result,
discussions in vir t ually every major policy area, from the
environment to the economy, are polluted with false and tendentious
information. Observer or Critic? A final set of problems derives
from a fundamental contradiction in the current practices of the
press: Having emb r aced the essentially critical posture dictated
by the social responsibility model, journalists still claim that
their reporting is governed by an ideal of objectivity. The
difficulty, of course, is that you cannot be simultaneously
critical and objective. To be objective means that you favor no
position over any other; to be critical means that you have adopted
an order of value that ranks positions along a dimension of better
and worse. In practice, journalists have sought to resolve this
contradiction in two ways, both disastrous in their implications
for public discourse and the formulation of public policy. The
first practice applies when jo@rnaiists areoperating in t .heir
"bird dog" mode. Whenever a new problem or inequity is discovered,
it is- typica l ly portrayed as a gross and blatant departure from
completely consensual social v alues. Thus there can be no doubt
about the need to deal with the issue, and anyone who opposes
reform is depicted, quite simply, as evil. Given this t Manichean
analysis, q u estions of objectivity do not even arise. For
example, in the quest for homosexual rights, the value invoked is
tolerance, which is treated as absolute and universal. Anyone who
opposes homosexual rights is therefore portrayed as a malevolent
bigot. Or ag a in, on enviromental issues, the need to protect our
fragile and beautiful planet is assumed as a fundamental and
unquestionable truih. Thus anyone who opposes an environmental
initiative can expect to be depicted as a selfish and gre@dy
despoiler, an advo c ate of pollution bent on raping Mother Nature.
In short, anyone who dares to oppose the jou 'malistic agenda can
expect to be treated quite negatively by the press. Not
surprisingly, many people, especially politicians, have decided
that opposition isn't w orth the cost. The result is that a great
many issues-important issues, with far- reaching implications-are
now being decided with little or, no meaningful debate. Two recent
and dramatic examples are the trillion-dollar Americans with
Disabilities Act an d the new Clean Air Act. Both impose draconian
regulations covering vast areas of American life, both will be
enormously, perhaps even ruinously,, 6xpefifive, and both were
passed with almost no public discussion of their likely effects.
The second pract ice applies more generally to those situations
where journalists are evaluating the performance of policies,
leaders, and institutions. Here the inherent contradiction between
objectivity-and criticism becomes acute:. How is it possible to
offer a neutral evaluation? It appears that journalists have
soughtio resolve this dildrnm&by adopting universal perfection
as their standard of judgment. This ixoduces what'I call
omni-principled criticism, a kind of destructive dialectic in which
a given actions. or co m mitment is criticized from all possible
perspectives. This is the source of the strangely schizoid nature
of much media commentary, where journalists will first attack from
one side of an issue and then change sides and attack from the
other. A good recen t example of 'this'practice involves the@aid
for-victirns-of Hurricane Andrew. For several days after the storm,
media coverage was dominated by complaints from the victims in
Florida that the federal government was not moving quickly and
forcefully enough to meet their needs. President Bush responded by
proposing a $7.5 billion aid program. But still the coverage was
overwhelmingly negative, as Governor Chiles. (and some
congressional Democrats) attacked the proposal as insufficient.
Bowing to the pressure , Congress added a few billion to the
appropriation and the President signed it into law. At this point,
ABC, which had given massive coverage to the complaints of the
governor and his constituents, abruptly changed position and began
criticizing both Cong r ess and the President for heedlessly
spending so much money at a time when the federal deficit is
approaching $300 billion. Great Luxury of Irresponsibility, The
problem is that onini-principled criticism is unanswerable. Once a
political figur6 takes. a p 6blic position on an issue, often in
response to demands for action by the press, he cannot s*itch sides
without being condemned as inconsistent. This makes it very
difficult for him to defend his position when journalists change to
the other side to atta c k. Journalists, of course, are fire of any
such constraints. They can be as inconsistent as they please
because no one has the power to call them to account. Journalists
also enjoy the great luxury of irresponsibility. Their task is
simply to search out p r oblems and demand that they be solved.
They do not have to show what the solutions might be, nor even that
it is possible to solve all of the problems they identify
simultaneously. Perfection is their sole concern; someone else must
discover how it can be achieved. The result is an approach to
public policy that can only be described as wildly unrealistic. On
one hand, the criterion of perfection leads to unlimited
expectations about what can and should be done to improve society.
In the coverage of the 19 9 2 campaign, for example, note all of
the improvements that journalists have demanded:'national health
care, more stringent environmental regulations, expanded social
be@efits, a solution to the problems of welfare, plus, at the same
time, moderate taxes, m ore jobs, economic growth, low inflation
and a balanced budget. Unfortunately, no one has eVer proposed a
clearly workable way of achieving all of these things
simultaneously. The best that can be hoped for is some compromise
that balances desires with re a lities. But however much is
'accomplished, it will certainly fall short of perfection, and so
will be judged a failure by the press.; Endless Litany of Defeat.
This is 'far from a trivial matter. In their efforts to resolve the
contradictions inherent in t he new social responsibility model of
the press, journalists have ad- opted unreasonable standards for
evaluating American policies, leaders, and institutions. By these
standards, whatever we do or attempt is doomed to failure, and
coverage of our society has acquired the character of an endless
litany of defeat. The result is a growing disillusionment with our
political system among the general public that threatens to fatally
weaken the foundations of American democracy. Of course, while the
public is in creasingly disenchanted with government, it is also
very critical -of journalists, who now receive about the same
confidence ratings in the polls as politicians and used car
salesmen. -So this new model of the press has not been without
.9
its price fo r journalists, and it is an open question whether
they will end by destroying society, the press, or both. If our
society is to survive and prosper, I b6lieve there must be a
dramatic change in the way the press approaches its
responsibilities. Fortunatel y , a simple and effective solution is
available. The core problem of contemporary journalism is a lack of
meaningful accountability. This suggests that all that may be
needed is a return to the original partisan model of the press.
That model assumed that d ebate within the press-including
criticism of other journalists-would correct most inadequacies of
coverage. I believe this is still a workable.#pproack. If
journalists would simply exppd. their critical focus to include the
media, we might very well see a dramatic improvement in the quality
of public discourse. For example, if the producers of 60 Minutes
knew that their biased and inaccurate stories would be publicly
criticized by 20120, we -might get better stories. Or again, if an
advocacy group release d a flawed and tendentious.study, and got
savaged for its efforts by the press, we might get better studies.
And if some journalists were willing to point out the smug
inconsistencies of their colleagues, we might get more responsible
criticism. The notion is very simple: All that is needed is to
extend the conflict of ideas to include the press. The
I@Gentlemanls Agreement:' But would the press be willing to
institute such a change? While there are certainly no assurances,
several factors suggest that refo r m is at least possible. All of
the relevant surveys show that many journalists are deeply
concerned about the declining quality of coverage and the
corresponding loss of public confidence in the press. There is also
cause for optimism in the fact that man y print journalists,
appalled by what they see in the broadcast media, are very close to
abrogating the gpndeman's agreement," at least as applied to
television. As a further incentive, sustained and careful scrutiny
of the press would be likely to produce many fascinating-and highly
newsworthy-stories of hypocrisy, venality and fraud. Finally, and
perhaps most important i it must be recognized that many
journalists are truly id- ealistic in the sense that they believe
their calling is to serve the public i n terest. For these
individuals, it will be increasingly difficult to ignore the
growing public outrage directed at the press. It is not at all
clear that the press @ill institute these reforms. But certainly it
is our responsibility to insist to journalist s that thei'provide
us with the kind of critical coverage- including criticism of their
own wori-that we have a right to demand. In the long run, our best
hope is that journalists can be led to rediscover their own
traditional method of separating truth fr om error.
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