The Heritage Foundation

Market Research on Iran

September 15, 2015

The American Perceptions Initiative (API)— a project of The Heritage Foundation—conducts market research among adult Americans on a variety of issues and policy priorities to provide support for strategy and messaging. Market research is designed to explore the relevancy, credibility and support for the policies, concepts, messages and language used as well as the impact they have to create movement and action to support these policies and vision for America.

All of API’s market research is conducted in partnership with Vision Critical and Heart+Mind Strategies. Vision Critical is a well-respected research firm based on North America with research specialist that cover subjects including public opinion, health, technology, consumer goods, media and travel. They work with household brands, government bodies, not-for-profit organizations and the media to help them better understand their customers and stakeholders. Heart+Mind Strategies is an experienced and award winning consulting firm specializing in winning the hearts and minds of the people that matter most to their client’s success.

September 15, 2015 | Market Research on Iran

A Less Secure America: Messaging on the Iran Nuclear Deal

Messaging Priorities: Highlight the Dangers of the Deal

  • Funds terrorism
  • Gives the bomb to Iran
  • Gives Iran a month to hide violations

Transparency—79% believe Washington leaders are not telling the full truth about what is in the nuclear deal and overstating our ability to verify and enforce the agreement.

Accountability—71% agree that the President should reverse direction when a majority of Americans, a majority of their elected representatives, and even many of his own party oppose his policy.


Source: Recommendations based off an online survey using a national representative sample of 1,001 U.S. voters conducted September 4-11, 2015 with a margin of error of ±3.1%.

About the Author

Mark Schreiber Director, Strategic Marketing
Strategic Marketing

Elizabeth Fender Market Research Associate
Strategic Marketing

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