April 24, 2014 | Issue Brief on Public Diplomacy
Congressional efforts are currently under way to reorganize U.S. international broadcasting (USIB). Although the draft legislation is not publicly available, these are several key issues that any bill should address.
The Broadcasting Board of Governors (BBG), which oversees most major civilian assets of USIB, is dysfunctional and should be reformed or eliminated. Though in charge of multiple organizations and activities with a budget of over $700 million, the BBG operates on a part-time basis, being composed of individuals with other jobs and meeting only once a month (sometimes less).
The absence of day-to-day leadership has impeded effective governance of the various entities overseen by the BBG. In 2013, a State Department inspector general’s report concluded, “The Board’s bylaws and self-adopted governance policies are inadequate to govern appropriately the conduct of Board business.”
The BBG is composed of nine members who are supposed to have expertise in communications, media, or international affairs. The Secretary of State automatically has one seat. Although the remaining eight members are appointed by the President and confirmed by the Senate, they are supposed to be allocated so that there are four Democrat members and four Republican members.
This is intended to reflect the nonpartisan mission of the BBG, but the appointment process can be very political. Members are appointed as it suits the political needs and timing of the White House. Sometimes, positions are not filled in a timely manner, leaving USIB subject to partisan bias because of unbalanced representation on the BBG or rudderless due to insufficient representation to establish a quorum.
Although the BBG was created by Congress to provide a firewall against political influence on its news broadcasting, its structure and lax observance of bylaws and agreed practices invites internal conflict and the creation of fiefdoms by individual governors. Moreover, as documented by the State Department inspector general, the ability of BBG members to serve simultaneously on the corporate boards of nonprofit-affiliated broadcasters such as Radio Free Europe/Radio Liberty (RFE/RL) can lead to conflicts of interest.
USIB has been accused of content bias or deliberate efforts to downplay its American message, which is exacerbated by the BBG’s permanent employees, who often see their mission as functioning as a news outlet rather than as a vehicle for promoting U.S. policy. On a number of occasions, the Persian News Network of Voice of America has been documented to show anti-American bias. This was particularly true under the presidency of George W. Bush.
This predilection is sometimes abetted by the political process, such as President Obama’s proposed deep cuts in the Office of Policy, which writes the editorials on U.S. policy for the broadcasters.
BBG decisions also tend to be marred by a lack of transparency. For instance, seeking to clamp down on leaks in June 2012, the BBG voted in favor of a “Protocol to Prevent Unauthorized Disclosure of Confidential and Pre-Decisional Information” between members and staff or two board members. “Pre-decisional information,” of course, could mean almost anything, which in effect makes all deliberations within the agency confidential.
The lack of clearly defined missions leads to overlap, duplication, and unnecessary competition for resources, airtime, and responsibilities. VOA, the flagship of USIB, has been experiencing cuts in its services to many countries in favor of more cost-effective surrogate broadcasters, which broadcast domestic news into countries deprived of free media. Thus, VOA has almost no presence left in Russia, Ukraine, or Crimea, sending the signal that the United States is not engaged.
Budget constraints have also led the BBG to narrow the number of languages that USIB uses. In recent years, Mandarin and Cantonese have been slated for elimination. Time and again, Congress has had to step in to prevent crippling cuts in services. In addition, USIB has been increasingly focused on Internet and television at the expense of radio. While radio may sound quaint, it remains a popular broadcast vehicle in some poorer areas of the globe and is harder to block than more modern technologies.
What is needed is a clearer division of roles among U.S. broadcasting assets, sufficient funding to have a prominent U.S. media presence in global hotspots, and an organizational structure that separates VOA from the surrogates while protecting the core functions of each. Equally important will be regular inspector general reports to ensure controls of broadcast quality. In order to strengthen USIB, Congress should:
Instability, conflict, and political repression in disparate areas of the world underscore the need for America to promote its policies and provide objective news and clear calls for freedom, representative governance, and tolerance. Sadly, America’s vehicles for communication are muffled by poor management and unclear missions and objectives. Congress should take steps to improve the focus, effectiveness, and responsiveness of U.S. international broadcasting to evolving situations and crises.—Helle C. Dale is Senior Fellow for Public Diplomacy in the Kathryn and Shelby Cullom Davis Institute for International Studies and Brett D. Schaefer is Jay Kingham Fellow in International Regulatory Affairs in the Margaret Thatcher Center for Freedom, a division of the Davis Institute, at The Heritage Foundation.
 U.S. Department of State and the Broadcasting Board of Governors, Office of Inspector General, “Inspection of the Broadcasting Board of Governors,” January 2013, p. 1, http://oig.state.gov/documents/organization/203193.pdf (accessed April 22, 2014).
 Ibid., pp. 7–8.
 See Helle C. Dale, “Why America Has Trouble Reaching Iran: VOA’s Persian News Network in Dire Need of Reform,” Heritage Foundation Backgrounder No. 2659, March 5, 2012, http://www.heritage.org/research/reports/2012/03/why-america-has-trouble-reaching-iran-voas-persian-news-network-in-dire-need-of-reform.
 Press release, “International Broadcasting Bureau Ignores Congressional Request to Save Critical Office,” Representative Dana Rohrabacher (R–CA), September 20, 2013, http://rohrabacher.house.gov/press-release/rep-rohrabacher-international-broadcasting-bureau-ignores-congressional-request-save (accessed April 22, 2014).
 Free Media Online, “Rep. Rohrabacher—BBG Strikes Blows Against Government Transparency and Congressional Oversight,” June 27, 2012, http://freemediaonline.org/freemediaonlineblog/2012/06/27/rep-rohrabacher-bbg-strikes-blows-against-government-transparency-and-congressional-oversight/ (accessed April 22, 2014).
 William Lowther, “US to Cut VOA Broadcasts in Chinese,” Taipei Times, February 16, 2011, http://www.taipeitimes.com/News/front/archives/2011/02/16/2003495998 (accessed April 22, 2014).