January 19, 2016
WASHINGTON, Jan. 20, 2016 — Beverly Hallberg, president of District Media Group, has joined The Heritage Foundation as a Visiting Fellow in Communications. She will focus on devising best media practices to promote the think tank’s policy recommendations and provide strategic communications advice to its issue development teams.
Heritage Vice President of Communications Wesley Denton praised Hallberg as “distinctly qualified” to provide recommendations on successfully communicating conservative policy, especially the key component of breaking down complex issues into messages that resonate with the everyday experiences of most Americans.
“Beverly has a passion to communicate how conservative solutions benefit all Americans. Not only does Beverly know how to make the most of today’s media opportunities, she equips other conservatives to make compelling presentations that answer even the toughest critics,” Denton said. “This gives her unique experience far beyond what most experts offer.”
Hallberg started District Media Group in 2008 to prepare and coach leaders to deliver their messages in a way that makes a difference. She regularly trains professionals from all walks of life—including members of Congress, corporate and nonprofit executives, and policy experts—to make the most of their appearances on radio and television. An expert on communication tactics prevalent in popular and political culture, Hallberg’s commentaries have appeared in publications such as Newsweek, The Daily Signal, The Federalist, and The Washington Examiner.
Hallberg will remain president of District Media Group as she assumes her fellowship position at Heritage.
In her advisory role, Hallberg will work with Matthew Streit, Heritage’s vice president of strategic communications and Sarah Mills, director of media relations.