September 10, 2013
Washington, D.C., Sept. 10, 2013 – The Heritage Foundation today announced a mammoth billboard campaign in the heart of New York City. Its message: “Warning: Obamacare may be hazardous to your health.”
Inspired by health warnings from the U.S. Surgeon General, the billboard will encourage passersby in the Times Square area to get more information by texting the word “HAZARD” to 33733.
The six-story billboard, which will be unveiled this week, will be hard to miss. Located on 42nd Street between 7th and 8th Avenues, it is 90 feet long and 67 feet high. The message will run through late October.
A 40-year-old public policy research institution, The Heritage Foundation is known for its influential scholarly research and detailed policy recommendations. It is also known for innovative communications strategies that take its message directly to the American people.
Foundation President Jim DeMint said the organization was inspired to make “for us, an unprecedented foray into ‘big city advertising’” following the success of a recent nine-city, “Stop Obamacare” tour conducted by the organization’s advocacy wing, Heritage Action for America.
“The ‘Stop Obamacare’ tour played to packed houses everywhere we went, from Wilmington to Indianapolis, from Pittsburgh to Dallas,” DeMint said. “We thought it was time to move to a bigger stage and bring the message to a wider audience.”
With the majority of public opinion consistently unfavorable toward the health law, DeMint said he expects the message to resonate with native New Yorkers and visitors from all across the country. “The groundswell of opposition to Obamacare is not letting up,” he said. “Our billboard campaign lets citizens know there is something they can do to stop this disastrous law and put our nation back on a path to real economic growth and responsible budgeting.”
For more information on Heritage’s analysis of Obamacare and why the law should not be implemented, visit www.heritage.org/obamacare.
The Heritage Foundation is the nation’s most broadly supported public policy research institute, with hundreds of thousands of donors. Founded in 1973, it develops and promotes public policy solutions that advance free enterprise, limited government, individual freedom, traditional values and a strong national defense.