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December 4, 2002

December 4, 2002 | News Releases on

Heritage Foundation Names 2nd Communications Chief in 25 Years

WASHINGTON, DEC. 3, 2002--For the first time since 1977, there is a new communications chief at The Heritage Foundation.

Rebecca Hagelin was named vice president of communications and marketing Monday for the prominent Washington think tank. She succeeds Herb Berkowitz, who created Heritage's communications department and retired from a 25-year career with the organization in October.

"Herb built our communications department into one of the best PR shops in the country," Heritage President Edwin Feulner said. "We're confident that Rebecca's extensive experience, conservative credentials and leadership ability will help us maintain that status and bring it to even greater heights."

With more than 17 years of experience in developing and implementing comprehensive public affairs and marketing strategies, Hagelin has long been involved in spreading the conservative message in both Washington and around the nation. In 1983, she became the director of public relations for the Center for Judicial Studies and Benchmark magazine. In 1986, she joined the national management team at Concerned Women for America as director of communications and oversaw the development of the organization's first national PR efforts, trained volunteers and spokespeople in PR techniques, and served as one of the organization's primary spokespersons.

Hagelin began a consulting business in the early 1990s, where her clients included numerous non-profits, elected officials and businesses. She most recently served as vice president of communications for, a "fiercely independent" news site that specializes in the investigative reporting of government waste, fraud and abuse. Hagelin's strategic planning and work there is credited for boosting the site's readership by more than 400 percent in two years, to more than 2 million unique visitors monthly. She joined the company in 2000 as director of communications and was promoted to vice president after only six months because of her outstanding work product and strategies.

A poised and articulate spokesperson, Hagelin is the author of numerous articles published nationally, including a weekly column for She is a veteran of hundreds of radio, television, newspaper and magazine interviews, including numerous appearances on CNN, Fox News and national network news programs.

Her experience and manner have enabled her to forge productive professional relationships with staff, media, business leaders, diverse citizen groups and government officials. She has taught public relations classes around the country and served as a media coach for various public policy organization leaders and members, businesses, and civic and government officials.

With more than 200,000 individual, foundation and corporate supporters, The Heritage Foundation is the most broadly supported public policy research institute in the country. The nearly 30-year-old institution has a staff of 185 and an annual budget of $30 million.

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