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426 April 23, 1985 WHY AUTO MILEAGE RULES SHOULD BE RELAXED
INTRODUCTION In the near-panic following the 1973 Arab oil embargo,
Congress passed the Energy Policy and Conservation Act (EPCA) of
1975. Among the Act's provisions is the requirement that U.S auto
manufacturers meet annual miles per gallon targets set by the
Department of Transportation (DOT) beginning in 1985. Termed the IICorporate Average Fuel Economy1' standards, or
"CAFE, I' these rules called for the U.S. auto industry to achieve
an average fuel economy for all of its cars of 18 miles per gallon
(mpg) by 1978, rising to 27.5 mpg in 1985 would result in fines and
penalties for the companies.
Failure to meet these standards In establishing the CAFE
standards, Congress recognized that changing circumstances. might
require adjustment in the targets.
It thus authorized the Secretary of Transportation to red uce
the 1985 standard to 26.0 mpg if conditions warranted it. In
response to petitions from General Motors and Ford, DOT recently
proposed such an action, citing changes in consumer demand and the
neglig ible effect the move would have on energy consumpti on.
Predict ably, however, the Chrysler Corporation, which does not
produce large cars, together with environmental groups, opposes the
DOT proposal to relax the. CAFE standards.
Strictly enforcing the 27.5 mpg standard would reduce U.S oil
consumption by a miniscule 0.0006 percent. would come at an
enormous price. It would cost U.S. manufacturers 750 million this
year and raise the selling price of a full-sized car at least
$5
00. It also could force U.S. GM and Ford to stop producing
full-size autos. Thi s would wipe out 500,000 jobs in the U.S. auto
industry. Disappearance of full-sized domestic models almost
certainly would not be made.up by sales of smaller domestic cars.
More likely would be stepped-up imports of large automobiles from
foreign manufac turers which, of course, are not This tiny savings
2 bound by CAFE standards. This would undermine further America's
serious balance of trade and weaken the U.S. auto industry.
THE GENESIS OF CAFE When Congress extended the price controls on
domestic crude oil and refined products after the .1973 oil
embargo, it ensured that foreign oil imports would rise. The
controls reduced the incentive for domestic oil exploration and
production, and removed from the users of petroleum products the
cost pressure to co nserve.
Consumers thus continued to purchase the large fuel-inefficient
vehicles they preferred. And U.S. manufacturers, acting to meet the
market's demands, continued to produce them. Moreover, price
controls guaranteed that the demand for oil products wo uld remain
strong, and lower cost imports would continue to supply most of the
market while logic dictates that the appropriate response to the
increasing level of oil imports would have been to allow the market
to operate, making consumers pay the true c ost of oil Congress
opted for a regulatory fix by passing the Energy Policy and
Conservation Act of 19
75. Under the CAFE provisions of this law U.S. manufacturers
would be fined $5 for every vehicle they produced for each l/lOth
of a mile per gallon by wh ich their fleet average failed to meet
the mandated mileage targets. The fines were to apply to all
vehicles if the company missed the fleet target, not merely the
inefficient ones. This meant that if a company failed to meet a
target by one mpg, and prod uced 8 million vehicles, it would have
to pay $400 million in fines for that model year. Recognizing the
punitive nature of these penal ties, Congress left open the option
of a reduction in the mileage targets in certain cases.
The legislation set forth a series of criteria to be taken into
consideration in setting the standards and considering appeals for
their modification. These were 1) the technological feasibility of
attaining the target 2) the effect of other federal regulations on
automobile fuel ef f iciency 3) the economic practicality of
enforcing the standard; and 4) the nation's need to conserve
energy. It is these last two criteria, in particular that are
central to the current debate on CAFE THE AUTO INDUSTRY IMPROVES
FUEL EFFICIENCY In the past decade, the U.S. auto industry has made
an enormous investment to improve fuel efficiency. Most of the
impetus for that investment came not from the federal regulations
but rather from the changes in consumer demand that accompanied the
second oil crisis in 19
79. That oil crisis, which drove the retail price of gasoline
above $1 per gallon--despite price controls=-gave consumers their
first real economic incentive to Durchase fuel efficient
automobiles. Thev did so in areat numbers 3 In response, U.S. aut o
makers embarked on an $88 billion capital expenditure program to
increase gasoline mileage and improve the quality of their
products. By 1984 the fuel efficiency of the U.S. automobile fleet
had improved by 70 percent over 1975 levels In addition, the a v
erage weight of a U.S. built car had dropped by 1,000 lbs a key
change since weight is the single most important determinant of
automobile fuel efficiency. Other improvements, including a 40
percent increase in the use of fuel injection and a 50 percent r e
duction in average engine size, also contributed to the mileage
increase. But these changes did not come without cost each 0.5 mpg
gain in fuel performance required an investment of 1 billion
According to estimates by General Motors The investment in fuel
efficiency paid good dividends in the market for mid-sized and
full-sized models. Americans have long preferred such cars, due to
typically long driving distances in the U.S fine superhighways, and
because of work and family requirements. So considerable effort was
made by U.S. manufac turers to improve the fuel consumption of
their larger cars.
This effort led to a rise. in the average mileage rating of mid
sized and large-sized cars to 22.9 mpg for 1984, a near doubling of
pre-embargo levels. In fact, th e 22.9 mpg rating actually exceeds
the 20.8 mpg rating subcompacts built in the U.S. averaged in 1977
THE COST OF CAFE It has been the marked success of U.S.
manufacturers in improving the efficiency of their larger models
which. ironically has contribute d to the current CAFE dilemma.
while Americans hesitated to purchase large cars rated at 11 mpg,
they were eager to buy them as efficiency ratings began to exceed
20 mpg. So although all U.S. auto'makers offer many models that far
exceed the 27.5 mpg CAFE s tandard, their product mix failed to
meet the average 27.5 mpg target because customers did not have as
strong a demand for the smaller cars as Congress expected. More
impor tant, gasoline consumption was simply not the key concern for
the buying public. According to a poll by J. D. Power and
Associates only 15 percent of Americans surveyed indicated that
mileage was the most important consideration in purchasing an
automobile.
The American public has been making its choice evident through
the purchase of large, yet relatively efficient, cars and that
choice has been quite rational given conditions within the world
oil market. Since President Ronald Reagan decontrolled oil prices
in 1981, supplies have increased rapidly, and the cost of gasoline
has plumme t ed fuel in some parts of the United States for as low
as $1 per gallon, despite extra taxes on gasoline in recent years.
Mean while, imports of oil and refined products are far below their
1977 peak levels--and these imports no longer come primarily from t
he crisis-prone Middle East, but from within the Western Hemi
sphere It is now possible to purchase motor 4 Most important, while
the economic expansion is in its third year, overall U.S. domestic
energy consumption is still below peak levels, meaning tha t a
surprising degree of domestic energy conservation has been achieved
In short, the rationale for CAFE-conserving energy--has already
been achieved by the market.
Cumbersome and discriminatory federal rules never were effective
but no argument can be made for them now.
This conservation success, achieved by the market, makes the
case for not enforcing the CAFE rules energy consumption that would
result from a 27.5 mpg CAFE standard would be a small benefit in
return for a potentially disastrous cost to the automobile
industry. U.S. manufacturers would face an immediate penalty of
some 750 million in federal fines The tiny reduction in This may be
the least of the h a rmful effects of enforcing the CAFE rule. Of
far greater concern is that many of the manu facturers would likely
curtail, or even abandon, large-car pro duction. Should this
happen, it is unlikely that the loss of large-car sales would be
recouped through sales of smaller models.
Instead, a significant portion of any increase in the small car
market would go to foreign manufacturers. Moreover, the large car
market would be abandoned to foreign suppliers. The curtail ment of
production would thus result in a direct, and possibly permanent
loss of market share by American-based firms.
According to figures from Ford and General Motors, the two firms
most directly affected, up to 500,000 auto workers would lose their
jobs as a result of CAFE enforcement. More than 2 million units of
domestic auto sales could be lost. Assuming a retail price of
approximately $9,000 per vehicle, this would constitute a direct
loss of nearly $20 billion in annual GNP, and the addition of a
similar amount to the balance of trade d eficit.
Worse, the loss of sales would come just as the need for
revenues to finance capital investments which could improve mileage
are most needed.
There wou1.d also be less tangible costs. Consumers benefit from
having a wide range of choices. When their choices are limited by
government prohibitions, they suffer a real loss.
They would also suffer an indirect but measurable economic loss
in terms of lower safety and higher insurance premiums. According
to studies of automobile safety, a passenger in a compact or
subcompact car is twice as likely to be fatally. injured as one in
a full-sized vehicle. In recognition of this fact and the high cost
of repairs, many automobile insurance companies add a sur charge to
premiums on smaller cars.
CONCLUSION The argument for CAFE standards has been overtaken by
events.
The targets were to encourage energy conservation in the
transpor tation sector in the"face of continued controls on motor
fuel 5 prices. But these price controls are no longer in force, and
the m arket has achieved a better-than-expected level of
conservation.
More important, the nation's dependence on Middle East imports
has been.reduced drastically. The two basic arguments for the
rules, therefore, no longer exist. Meanwhile, enforcement of the
rules would mean the loss of up to 500,000 jobs and as much as 20
billion of GNP--and a si.milar addition to the trade imbalance.
This would be a high price to pay for a tiny reduction of oil
consumption. CAFE was a bad idea-when passed by Congress and it is
an eno.mously costly bad idea now. Transportation Secretary
Elizabeth Dole should relieve the industry of this damaging
regulation Milton R. Copulos Senior Policy Analyst