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American Perceptions Initiative

The American Perceptions Initiative (API)—a project of The Heritage Foundation—conducts market research among adult Americans on a variety of issues and policy priorities to provide support for strategy and messaging. Market research is designed to explore the relevancy, credibility and support for the policies, concepts, messages and language used as well as the impact they have to create movement and action to support these policies and vision for America.

The American Perceptions Initiative conducts market research among adult Americans on a variety of issues and policy priorities to provide support for strategy and messaging.

Market research is designed to explore:

Relevancy of policies and ideas to segments of the American people

Credibility of messages and ideas

Support for policies, concepts, messages and language

Impact they have to create movement and action to support these policies and vision for America

All of API's market research is conducted in partnership with Vision Critical and Heart+Mind Strategies. Vision Critical is a well-respected research firm based on North America with research specialist that cover subjects including public opinion, health, technology, consumer goods, media and travel. They work with household brands, government bodies, not-for-profit organizations and the media to help them better understand their customers and stakeholders. Heart+Mind Strategies is an experienced and award winning consulting firm specializing in winning the hearts and minds of the people that matter most to their client's success.