Introducing the New and Improved Heritage.org
Recorded on March 12, 2010
This video is no longer available online.
The Heritage Foundation introduces a redesigned website today with a modern look and feel, better organization of our policy research, and greater integration of The Foundry and our multimedia products.
More than a year of planning and development went into the creation of the new Heritage.org. We interviewed key constituents on Capitol Hill, in the press, among our coalition partners, and Heritage members. The feedback we received drove the new design and direction of Heritage.org.
While the look and feel of the site is dramatically different from the previous website, we continue to offer the same sound solutions to contemporary problems from the ideas, principles and traditions that make America great.
The redesigned website is a significant step forward for The Heritage Foundation. It presents an innovative new platform for a varied tapestry of people -- from Capitol Hill legislators to our more than 600,000 members -- to have greater access to our best-in-class conservative policy and research.
Heritage staff worked with professional experts in visual design, user experience and content management to build the new site. Some cornerstone pieces include:
- Simplified navigation that allows users to quickly access the content they are seeking. We now have tabs for both Issues and Research in the navigation, giving you the option to browse by public policy issues or, for the more familiar Heritage.org user, by the type of content.
The visual design showcases the strength, credibility and stature of The Heritage Foundation, our people and our work, while also encouraging users to explore our site. This is reflected in the multi-tonal Heritage blue color palette, uniform bands of content throughout the site and the introduction of visual icons which work in tandem with the new navigation.
An improved search function and new taxonomy should make finding content faster and easier. The biggest complaint about our previous website was its lack of organization. We’ve taken two major steps to improve that by adding a more robust search engine with the option to filter content. In addition, we’ve introduced a comprehensive taxonomy, which expands the number of issue areas from about 100 to nearly 1,000.
Our multimedia section features Heritage videos, info graphics and audio in one place. Whether you’re looking for one of our original productions such as “Let Me Rise” or a recent TV appearance of a Heritage analyst, you can now find it easily by clicking on the links above the search on each page.
- We’ve introduced customized audience pages for the conservative community, government staff, press and media, job seekers and young leaders. By tailoring our content to these groups, we hope to better serve their needs. You can access these pages in the footer of every page.
- The new footer gives Heritage an opportunity to showcase some of our signature research papers and communications products on the bottom of every page. Given the large amount of traffic Heritage.org received from search engines, we realize that not everyone entering the site is coming through the homepage.
We hope you’ll navigate and explore the new Heritage.org. Its launch marks an exciting moment for Heritage as we continue to formulate and promote conservative public policies based on the principles of free enterprise, limited government, individual freedom, traditional American values, and a strong national defense.
If you have questions or comments, please send us a note at firstname.lastname@example.org.