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Why America is Such a Hard Sell

Recorded on February 12, 2007

Location: The Heritage Foundation's Lehrman Auditorium

The verdict seems to be that America is currently a "hard sell." There is clearly wide-spread hostility to America. And indeed, as a nation, we are not doing a very good job at interacting with the world beyond our borders. We dislike terms like "psychological warfare" and "strategic information," even as our enemies engage in grotesque disinformation and outright lies, such as denying the Holocaust and charging that 9/11 was a CIA plot. At the same time, most people are unaware that America, especially through the private sector, is the most generous country in the world. For many reasons, including a self-imposed legal prohibition against dissemination within the United States of information meant for foreigners, seriously hampering strategic outreach, Americans are failing to communicate effectively with the rest of the world. Join us as our panelists examine and assess the international marketing of America.