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Green buildings, biofuels, electric cars, compact fluorescent light bulbs and a variety of other technologies are touted as the next key step in protecting the environment and promoting a sustainable future. Increasingly, however, scientific and economic information regarding environmental problems takes a back seat to the social and personal value of being seen and perceived as “green.” As environmental consciousness has become socially popular, eco-fads supplant objective data. Politicians pick the latest environmental agenda in the same way we choose the fall fashions – looking for what will yield the largest benefit with our public and social circles. In Eco-Fads, Todd Myers examines the pressures that cause politicians, businesses, the media and even scientists to fall for trendy environmental fads – and why we, too, fall for such fads, even when we should know better. He then outlines how we can begin to get back on track, creating a prosperous and sustainable legacy for our planet’s future.
Todd Myers is a tireless, courageous advocate for sanity, rationality and truth in the environmental debate. Eco-Fads is a must read for anyone who cares about the environment and, most importantly, that part of the environment so often ignored by environmentalists – humanity.
– Ann McElhinney, Journalist and Producer of Mine Your Own Business and Not Evil Just Wrong: The True Cost of Global Warming Hysteria
More About the Speakers
Author, and Director, Center for the Environment, Washington Policy Center
Herbert and Joyce Morgan Fellow in Energy and Environmental Policy