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Jun 21

Perspectives on U.S. International Broadcasting

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Communicating with world audiences is a critically important part of U.S. international leadership and has been since World War II. From the Eisenhower Administration to the Clinton Administration, international broadcasting was part of the United States Information Agency under the Board for International Broadcasting. Especially during the last decade of the Cold War, Voice of America and the other broadcasters served a critical foreign policy function reaching audiences behind the Iron Curtain. Since 1999, when USIA was disbanded and a new Broadcasting Board of Governors created, challenges have mounted. The mission has become far more complex as new target audiences have emerged, particularly in the Middle East.

The media landscape is far more competitive than it ever was. New media have emerged on the Internet to challenge radio and television. Today a new BBG is awaiting a final Senate vote before taking over the leadership of the broadcasters. These panels will examine the challenges and the potential of U.S. international broadcasting.

More About the Speakers

Panel I – The Mission: The Challenge and Strategy of Journalism as a Foreign Policy Tool

James Glassman
Founding Executive Director
George W. Bush Institute

Jeff Hirschberg
Board Member
Broadcasting Board of Governors

Ambassador Tom Korologos
Strategic Advisor
TCK International, LLC

Robert Reilly
Senior Fellow for Strategic Communications
American Foreign Policy Council

Panel II – The Problems: Management, Oversight and Personnel 

Josh Carter
Legislative Director
Office of Senator Sam Brownback (R-KS)

Tim Shamble
AFGE Local 1812 

Hosted By

Helle C. Dale Helle C. Dale

Senior Fellow for Public Diplomacy Read More