This video is temporarily unavailable.
Communicating with world audiences is a critically important part of U.S. international leadership and has been since World War II. From the Eisenhower Administration to the Clinton Administration, international broadcasting was part of the United States Information Agency under the Board for International Broadcasting. Especially during the last decade of the Cold War, Voice of America and the other broadcasters served a critical foreign policy function reaching audiences behind the Iron Curtain. Since 1999, when USIA was disbanded and a new Broadcasting Board of Governors created, challenges have mounted. The mission has become far more complex as new target audiences have emerged, particularly in the Middle East.
The media landscape is far more competitive than it ever was. New media have emerged on the Internet to challenge radio and television. Today a new BBG is awaiting a final Senate vote before taking over the leadership of the broadcasters. These panels will examine the challenges and the potential of U.S. international broadcasting.
More About the Speakers
Panel I – The Mission: The Challenge and Strategy of Journalism as a Foreign Policy Tool
Founding Executive Director
George W. Bush Institute
Broadcasting Board of Governors
Ambassador Tom Korologos
TCK International, LLC
Senior Fellow for Strategic Communications
American Foreign Policy Council
Panel II – The Problems: Management, Oversight and Personnel
Office of Senator Sam Brownback (R-KS)
AFGE Local 1812
Helle C. Dale
Senior Fellow for Public Diplomacy