Location: The Heritage Foundation's Lehrman Auditorium
The verdict seems to be that America is currently a "hard sell."
There is clearly wide-spread hostility to America. And indeed, as a
nation, we are not doing a very good job at interacting with the
world beyond our borders. We dislike terms like "psychological
warfare" and "strategic information," even as our enemies engage in
grotesque disinformation and outright lies, such as denying the
Holocaust and charging that 9/11 was a CIA plot. At the same time,
most people are unaware that America, especially through the
private sector, is the most generous country in the world. For many
reasons, including a self-imposed legal prohibition against
dissemination within the United States of information meant for
foreigners, seriously hampering strategic outreach, Americans are
failing to communicate effectively with the rest of the world. Join
us as our panelists examine and assess the international marketing
of America.
More About the Speakers
Juliana Geran Pilon, Ph.D.
Research Professor of Politics and Culture and
Earhart Fellow,
Institute of World Politics, and
Author of Why America Is Such a Hard Sell: Beyond Pride and
Prejudice
J. Michael Waller, Ph.D.
Walter and Lenore Annenburg
Professor of International Communication,
Institute of World Politics
John J. Yurechko, Ph.D.
Director of Analysis and Collection,
Office of the National Counterintelligence Executive,
Institute of World Politics
Moderator:
Lee Edwards, Ph.D.
Distinguished Fellow for Conservative Thought,
B. Kenneth Simon Center for American Studies,
The Heritage Foundation
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