Universal Education Choice: Messaging on Education Savings Accounts

Report Education

Universal Education Choice: Messaging on Education Savings Accounts

February 3, 2016 1 min read Download Report

Contributors: Mark Schreiber and Elizabeth Fender

Messaging Priorities

Address and allay concerns:

  • Show ESAs work for all students, and especially those with special education needs
  • Emphasize choice and accessibility for students of all incomes
  • Highlight positive affects on schools, including funding that truly benefits students

 

Source: Recommendations based off an online survey using a national representative sample of 879 U.S. voters conducted January 20, 2016 with a margin of error of ±3.3%.

 

American Perceptions Initiative is a project of The Heritage Foundation’s communications team.

Authors

Mark Schreiber

Director, Strategic Marketing

Elizabeth Fender
Elizabeth Fender

Market Research Associate