Assistant Director, Data and Analytics
Develop and implement a comprehensive data strategy that drives innovative thinking to extend our customer knowledge, measure the effectiveness of our strategic communications activities, and identify new opportunities to extend Heritage’s influence in winning conservative policy victories.
- Apply data design techniques to build reports, dashboards, models and other business intelligence tools that clearly communicate highly relevant and actionable insights.
- Continually refine our portfolio of measurement tools, developing metrics to shape our digital publishing and issue advocacy initiatives.
- Drive the development and use of predictive analytics for maximizing the use of owned and paid media channels.
- Responsible for all facets of analytics project management from requirements gathering, methodology selection, execution of analysis, identification and delivery of insights.
- Develop and consistently apply a method for prioritizing analytical initiatives by potential impact towards group objectives.
- Accurately and compellingly synthesize outcomes from analytically-advanced projects for a non-expert audience.
- Work to design and execute controlled experiments to drive customer knowledge across owned and paid media channels.
- Apply understanding of business rules, data lineage and data source biases to independently value and triangulate data analysis.
- Identify and clearly communicate data issues and consequences with technical and business partners to fix known issues.
- Serve as a trusted advisor to the Strategic Communications Group in the identification, procurement and application of data-driven solutions.
Job Type: FullTime
BA/BS; MS in quantitative field strongly preferred
5+ years experience with conducting audience analyses for digital publishers; 3+ years experience data modeling and data management experience; Experience with R, SPSS, Stata or other statistical package is a plus; Experience using third-party analytical packages, dashboards and business intelligence solutions
- Communication: Mastery of English language and composition
- Computers: Microsoft Office (Word, Excel, Outlook); Access; Internet skills.
- Understand and support the Heritage mission and vision for America, and the department's goals and objectives.