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By Edmund F. Haislmaier
Health insurance purchased by individuals and small businesses is principally regulated by states, but the employer-group insurance model does not function well for the self-employed and those who work for small businesses. These individuals and their dependents account for a disproportionate share of the uninsured. Efforts by states to improve coverage in those market segments by standardizing benefits and imposing rating restrictions on health insurance have largely failed to achieve measurable improvements and, in some cases, have actually resulted in fewer insured individuals. State policymakers should try a different approach.A state health insurance exchange would serve as a market organizer, providing a single, centralized system that facilitated the buying and selling of heath insurance. It would essentially perform the same function for health insurance that stock exchanges do in facilitating the buying and selling of securities. State reforms would also be crafted in a way that enabled employers of any size to designate the exchange as their group health insurance plan for purposes of federal regulation and tax law, allowing their workers to buy their preferred coverage through the exchange using any combination of tax-free employer contributions and pre-tax payroll deductions.
With these features in place, small employers would no longer face the risks and administrative burdens associated with trying to obtain group coverage for a handful of employees. Rather, a business could designate the exchange as its group health insurance plan and give its employees whatever tax-free contribution it could afford to help them buy coverage. Insurance brokers would continue to receive commissions for bringing employer groups and individuals to the exchange. They would earn these commissions by providing workers with benefits counseling to help them pick the best plan for their personal situations and by assisting employers in setting up arrangements, currently permitted under federal tax law, that make the share of the premium paid by their workers also tax-free to the workers. While such arrangements are common among large firms, small firms rarely offer them.
State governments should also take the lead by providing health insurance to their own employees through the exchange. This would have several positive effects. First, state government workers would gain a wider choice of coverage options. Second, it would facilitate getting coverage to employees, particularly contractual and contingent workers, who are currently uninsured. Third, the presence of such a large number of workers and their dependents would be a catalyst for ensuring the exchange’s success. Insurers would have a huge market incentive to offer attractive benefit packages at attractive premiums through the exchange, while small businesses and their employees would be eager to join. Finally, the cost of coverage for state workers might decline somewhat because the average age of employees in large businesses and governments tends to be significantly higher that the average age of small-business workers and the uninsured.
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