Heritage Foundation Leadership for America

Location: The Heritage Foundation's Lehrman Auditorium

Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation – from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today's Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian, but they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history. The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold as though it had great value. Highly skilled marketers, playing on deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which generations since America’s Founding regarded as grossly self-destructive – in a word, evil.

No quarter is given in this riveting, insightful exploration of how lies, both subtle and outrageous, are packaged as truth. From the federal government to the public school system to the news media to the hidden creators of "youth culture," nothing is exempt from the thousand-watt spotlight of Kupelian's journalistic inquiry. In the end, The Marketing of Evil is an up-close, modern-day look at what is traditionally known as "temptation" – the art and science of making evil look good.

DAVID KUPELIAN is the Managing Editor of WorldNetDaily.com, the world's largest independent news Web site. He is also a widely read online columnist and the driving force behind the acclaimed monthly news magazine Whistleblower.